'A Little Thing Called Love') is a 2010 Thai and also a 2011 Asian film starring. The story depicts love in the eye of young people who first experience it. Eng Sub Crazy little thing called love OST - Someday. Arabic/Eng/Indo Sub Ep 20 A.
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The ordinary 14 years old girl name Nam. she’s unattractive or simple call… the ugly! But she had secretly in love with older guy in grade 10 name Chon, a most popular student in high-school. He’s hot, perfect and generous. That’s make girls in school going crazy about him, including Nam too. But she doesn’t give up easily. She tried do everything to made her pretty good and outstanding in school. Because she hopes him turned around at her just once more time.
Release:
Director:Puttipong Pormsaka Na-Sakonnakorn, Wasin Pokpong
Cast:Acharanat Ariyaritwikol, Kachamat Pormsaka Na-Sakonnakorn, Mario Maurer, Peerawat Herapath, Pijitra Siriwerapan, Pimchanok Leuwisetpaiboon, Sudarat Butrprom
Cool Thailand?Will attempts by TAT to promote T-pop prove as successful as its counterparts in Japan and Korea?
It is only with reference to J-pop or K-pop that we have a clue as to what the word 'T-pop' could possibly mean: an attempt at cultural export -- film, music and other forms of entertainment -- to create a 'Thai brand' of cool. It's better late than never, so the Tourism Authority of Thailand (TAT) has recently launched a campaign, with Thai star Mario Maurer as the presenter, with the aim to boost tourism in Thailand and expand the entertainment market in China.
The past decade has seen a stream of successful Thai films and TV series in mainland China, from Love Of Siam, First Love (also known as Crazy Little Thing Called Love), TV series like Battle Of Angels or the Thai version of South Korea's hit series Full House. Yet, along with this buzz of celebrity greetings and enthusiasm from foreign fans, the question still remains. Can T-pop, like K-pop does for Korea, became one of the country's keys to boost tourism and drive cultural exports?
'Thai TV series are now quite popular in our neighbouring countries like Cambodia, Laos, Myanmar and Vietnam,' said Srisuda Wanapinyosak, deputy governor for International Marketing (Asia and the South Pacific), Tourism Authority of Thailand.
'In China's case, the audience there have been following Thai films since First Love. Subject matters concerning sexual orientation like gay, lesbian and transgender or ghost stories are forbidden there, yet they are something the people are interested in so it's a bit of liberation on their part. With the surge of this trend, we are providing viewers with access to download the content and get free advertising.'
For success cases, we need not look far. South Korean music, TV series and films have been a cultural and economic force whose impact is felt in Thailand and across Southeast Asia. The TV series Descendants Of The Sun is the latest smash hit, while on the music industry front, there are a number of bands that have garnered huge followings from Thai audiences, whether it's Big Bang, Super Junior, 2PM, Wonder Girls, Girls' Generation -- their concerts in Bangkok are always packed with screaming fans.
These seem like straightforward cases of celebrity tourism, yet what we see is only an element of the carefully-structured long-term movement Korean Wave, a neologism referring to the popularity of South Korean culture since the late 1990s. Another perfect example of South Korea's success, not just in this region but on a global stage, is the hit song Gangnam Style by South Korean singer Psy. According to government statistics, the total value of cultural exports went from US$1.8 billion in 2008 to $5.02 billion in 2012. Korean Wave is, therefore, the government's tool to facilitate its entertainment and creative sector and strengthen the country's economy.
First Love (Crazy Little Thing Called Love).
Thailand has long tried to emulate that success. The current campaign by TAT, with Mario as the face, includes six short films starring the actor as he travels to different provinces in Thailand. Aside from Mario helping boost interest in travelling to Thailand among his Chinese fans, he will also travel to China for meet and greet sessions with the fans.
'Last year we had almost 8 million Chinese tourists in Thailand,' said Srisuda. 'But for people to decide to travel to some place, it's going to need more than just one factor. What the Tourism Authority of Thailand is trying to do is to introduce Thailand to foreigners and make them like and want to come here.'
Pijitra Tsukamoto, lecturer at Faculty of Communication Arts, Chulalongkorn University, reckons that even with the right presenter, there's still a challenge whether that celebrity can truly make an impact in China, unlike, say, Xu Zheng's 2012 smash-hit film Lost In Thailand, which starred Chinese actors.
Pijitra's research topic is, 'An Effect Of The Cool Japan Policy In Thai Creative Industry: The Case Studies Of Generation X'. She said that Japan succeeds with their tourism campaign among Thai people because their strategy is a true co-operation between the two countries. There are a few cases in which Thai production houses have received funding from Japan to film there, for example Channel 3's Kol Kimono or GTH's TV series Stay (Saga I Will Miss You).
The T-pop plan is a latecomer that follows the cultural soft power of Korea and Japan. 'Cool Japan' is a concept that originated in 2002 as Japan's onset to establish itself as a cultural superpower and, like the Korean Wave, the government of Japan sought to exploit the commercial capital of the country's culture industry. This is where it differs from South Korea, and something that the idea of T-pop can benefit from. Although there is J-pop, manga, anime, fashion and film, Japanese cuisine is also equally highlighted.
Asked about the success of South Korea, Srisuda said it's not something that can be done alone.
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'There must be co-operation by all parties, the state and the private sectors,' said Srisuda. 'K-pop succeeded because it was well-planned and with not as many natural destinations as us, they had to use K-pop, a man-made product, as their main attraction.'
Meanwhile, Pijitra stresses that having only a famous presenter isn't enough, and that the country needs to rethink the whole business model.
'I believe in Thai culture but not the Thai culture through the eyes of Ministry of Culture,' said Pijitra. 'Cultural export is about understanding those who receive the message, not how we want to look at ourselves. The Ministry of Culture and some Thais can't accept it, but one thing Thailand is unique for is our diversity, for example, the gay community, the transgender community. We have to research what foreigners really like about Thailand and work from there.'
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